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- <text id=89TT1908>
- <title>
- July 24, 1989: One For The Books
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1989
- July 24, 1989 Fateful Voyage:The Exxon Valdez
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 34
- One for the Books
- </hdr><body>
- <p>In rejecting Paramount's challenge to the Time-Warner deal, a
- judge affirms the right of directors to determine the fate of
- their companies
- </p>
- <p>By John Greenwald
- </p>
- <p> For two hours last Friday morning, more than 40 lawyers,
- reporters and Wall Street speculators camped outside a quiet
- office in the Delaware Court of Chancery in Wilmington. They
- were anxiously awaiting the outcome of one of the most
- intensely watched corporate takeover fights in the 197-year
- history of the court. When clerks appeared at 10:30 with copies
- of Chancellor William Allen's 79-page ruling, the aggressive
- crowd tore the documents from the court officials' hands.
- Dialing their offices, moneymen shouted into their cellular
- phones, "The Time-Warner merger is on!"
- </p>
- <p> The hectic scene marked the latest and most dramatic stage
- of a three-way battle that has captured the attention of
- everyone from billion-dollar money managers to Hollywood movie
- directors. At issue before Judge Allen was an effort by
- Paramount Communications to block Time Inc. from acquiring
- Warner Communications in a $14 billion friendly merger that
- would create the world's largest information and entertainment
- company. If the judge had granted Paramount's motion, which was
- joined by several major Time shareholders, Paramount could have
- pressed ahead with its hostile bid to acquire Time for $12
- billion. But after 5 1/2 hours of hearings last week, Allen
- denied Paramount's request for an injunction to halt the
- Time-Warner deal.
- </p>
- <p> Beyond its impact on the opposing sides, the case tested a
- crucial aspect of the takeover binge that has raged through U.S.
- industry during the 1980s. By originally bidding $175 a share
- for Time and then raising the price to $200, Paramount contended
- that it was offering Time shareholders a rich reward for selling
- their stock. But Time insisted it was not for sale and that it
- could eventually boost the value of its shares well above $200
- after acquiring Warner. The battle pitted against each other two
- contradictory interests that have been at war throughout the
- takeover era: the short-term enrichment of shareholders vs.
- longer-term growth and value. Declared the New York Times last
- month in its reporting on the landmark battle: "The outcome of
- the legal contest is of critical importance to corporate
- America."
- </p>
- <p> In his ruling Allen affirmed the right of directors to
- manage a company's strategy. Among other arguments, Paramount
- had claimed that Time's directors breached their responsibility
- to company shareholders by converting the Time-Warner deal from
- the originally proposed stock swap, which required shareholder
- approval, into a two-stage leveraged takeover, which needed no
- such vote. The change gave Time shareholders no opportunity to
- choose between the Warner merger and Paramount's cash. But
- Allen found that the board's moves were consistent with Time's
- long-term plan to merge with Warner. He wrote, "The corporation
- law does not operate on the theory that directors, in
- exercising their powers to manage the firm, are obligated to
- follow the wishes of a majority of shares. In fact, directors,
- not shareholders, are charged with the duty to manage the firm."
- </p>
- <p> The judge did grant Paramount's motion for a ten-day stay of
- the Time-Warner merger while Paramount appeals to the Delaware
- Supreme Court, which agreed to consider briefs throughout this
- week and hear the final arguments in the case on July 24. The
- appeal prevented Time from purchasing 100 million of Warner's
- nearly 200 million shares in a $70-per-share tender that had
- been scheduled to expire this week. Time would acquire the
- remaining Warner shares later for cash and securities.
- </p>
- <p> The Delaware Supreme Court will have the final say in the
- matter, but a number of legal experts said they doubted that
- Allen's ruling would be overturned. The Supreme Court, they
- noted, has generally upheld Delaware's "business judgment
- rule," and has been even more forceful than the Chancery Court
- in giving corporate directors broad freedom to set long-range
- policy for their companies. Stanford University law professor
- Ronald Gilson disagrees with the ruling because he feels
- shareholders should have more rights in takeover battles, but he
- doubts the decision will be overturned: "If the Paramount
- arguments were not persuasive to Allen, one would not expect
- them to be persuasive to the Supreme Court."
- </p>
- <p> Wall Street had anticipated the Delaware ruling, sending
- Time's share price tumbling for several weeks on growing
- speculation that the company would stave off the Paramount bid.
- Time stock finished trading Friday at 145 1/4, down 6 1/4
- points for the week but at the general level where analysts
- expect it to settle, at least briefly, if the Time-Warner deal
- goes through. Warner stock closed at 64 1/2, up 2 3/4, on the
- increased likelihood that Time would be able to carry out its
- tender offer. Paramount, which has been rumored to be a
- possible takeover target itself, closed at 57 1/2, up 1/2.
- </p>
- <p> In reaching an almost unequivocal decision in the complex
- case, Allen dismissed a key Paramount claim, that Time's
- directors had put the company up for sale in March when they
- originally agreed to acquire Warner. If that had been found to
- be true, Time would have been obligated under Delaware law to
- seek the maximum immediate return to shareholders by auctioning
- the company to the highest bidder. Paramount's argument that
- Time's directors were selling the company to Warner rested
- partly on the fact that the exchange ratio of the proposed
- stock swap would have given Warner stockholders 62% of the
- shares of the combined company. In Paramount's view, that
- situation amounted to a transfer of corporate control.
- </p>
- <p> Time disagreed on the ground that Warner shareholders would
- not be voting as a controlling group in the corporation. Allen
- concurred: "I am entirely persuaded of the soundness of the view
- that it is irrelevant for purposes of such determination that
- 62% of Time-Warner stock would have been held by former Warner
- shareholders." In fact, he added, "neither corporation could be
- said to be acquiring the other. Control of both remained in a
- large, fluid, changeable and changing market."
- </p>
- <p> On another major point, Allen rejected Paramount's claim
- that Time acted improperly in revamping its Warner deal after
- the Paramount offer was made. The precedent in judging such
- tactics is a 1985 Delaware case involving an effort by the
- California oil company Unocal to escape a raid by takeover
- artist T. Boone Pickens. In that case, the court decided that
- companies may take defensive moves only if they are
- "reasonable," as Unocal's were deemed to be. Paramount argued
- that Time's decision to launch the tender offer for Warner was
- excessive in proportion to the takeover threat and thus failed
- to meet the Unocal standard. But Allen rebuffed that claim,
- holding that the Time board "did only what was necessary to
- carry forward a pre-existing transaction in an altered form."
- </p>
- <p> As one of its reasons for rejecting the Paramount bid, Time
- had asserted the necessity of preserving its corporate culture
- to ensure the editorial independence and freedom of its
- publications. While Allen stopped short of endorsing that
- concern as a primary basis for blocking a takeover bid, he
- indicated that the preservation of such ideals does carry
- weight. Wrote Allen: "This culture appears in part to be pride
- in the history of the firm -- notably TIME magazine and its
- role in American life -- and in part a managerial philosophy
- and distinctive structure that is intended to protect
- journalistic integrity from pressures from the business side of
- the enterprise."
- </p>
- <p> Allen noted that Paramount dismisses "this claim of
- `culture' as being nothing more than a desire to perpetuate or
- entrench existing (Time) management disguised in a pompous,
- highfalutin' claim." Wrote he: "I understand the argument . . .
- But I am not persuaded that there may not be instances in which
- the law might recognize as valid a perceived threat to a
- `corporate culture' that is shown to be palpable (for lack of a
- better word), distinctive and advantageous."
- </p>
- <p> The judge also rejected Paramount's contention that Time
- executives were using the editorial-independence argument simply
- to entrench their positions. Wrote Allen: "There may be at work
- here a force more subtle than a desire to maintain a title or
- office. Many people commit a huge portion of their lives to a
- single large-scale business organization. They derive their
- identity in part from the organization and feel that they
- contribute to the identity of the firm. The mission of the firm
- is not seen by those involved with it as wholly economic, nor
- the continued existence of its distinctive identity as a matter
- of indifference."
- </p>
- <p> Amid the arguments in the bitter struggle, court documents
- filed in Delaware gave a vivid picture of the two-year merger
- talks between Time and Warner. A Time brief showed that the two
- partners broke off negotiations in August 1988 over Time's
- insistence that Warner Chairman Steven Ross set a date for
- stepping down as co-chief executive of the merged company to
- make way for Time President N.J. Nicholas to hold the chief
- executive's job alone. Not until Ross agreed last January to
- step aside five years after the merger were the talks able to
- proceed.
- </p>
- <p> While the courtroom was the main battleground in the
- Paramount-vs.-Time struggle, some unexpected lobbyists emerged
- to tout the Time-Warner combination. Director-producer Steven
- Spielberg, a close friend of Ross's, expressed his support in a
- telephone talk with the Warner chairman and Nicholas. Spielberg
- collaborator George Lucas, who distributes their Indiana Jones
- films through Paramount, wrote a column in the Wall Street
- Journal last week that praised the Time-Warner deal for
- promising "steadily increasing values" and attacked Paramount
- for "contributing to the further destabilization of the
- entertainment industry and the U.S. economy."
- </p>
- <p> Although Wall Streeters had generally come around to the
- expectation that Allen's decision would go in favor of Time,
- many did not agree with his philosophy when the ruling was
- announced. They suspected the Delaware court of siding with
- corporate management to preserve the state's lucrative role as a
- corporate haven. Most major U.S. companies, including more than
- half of the 1,671 firms listed on the New York Stock Exchange,
- are incorporated in Delaware. Said a Wall Street analyst: "What
- was really at stake was the kingdom of Delaware as the guardian
- for directors against shareholder rights."
- </p>
- <p> Yet the merged Time Warner Inc. will still have to generate
- the rising stock values that the two companies have promised, or
- the communications giant, for all its size, could face a new
- takeover threat. Says Alfred Rappaport, chairman of Chicago's
- Alcar Group, a management-consulting firm that champions
- shareholder value: "What Time must now do is not celebrate the
- decision, but convince the marketplace that the new company can
- still deliver." For now, however, Time must keep one eye on the
- marketplace and the other on a courtroom in Wilmington, where
- its freedom to purchase Warner will finally be decided.
- </p>
- <p>--William McWhirter/Chicago and Frederick Ungeheuer/New York
- </p>
-
- </body></article>
- </text>
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